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As of today, the company has over 1,000 vehicles, including an electric car.
Yellow Taxi offers its clients several ways to order a taxi – by phone, via mobile app, through an online platform, or with a taxi button. There is also a service for pre-determining the time and cost of the ordered service – a route planner.
Corporate clients of Yellow Taxi include companies and organizations such as Coca-Cola, KIA, Hilton, BTV, ZARA, MasterCard, and others.
Website for a taxi company: how we increased online bookings for Yellow Taxi
Taxi companies have a specific online challenge – clients are searching quickly, almost always from a mobile phone, and expect an immediate response.
In the Yellow Taxi project, the goal was not just a new design, but a real improvement in how clients request services online.
What problem did we need to solve
Before the start of the project, the main challenges were typical for this type of business:
- the website was not user-friendly enough for mobile users
- there was a lack of clear calls to action – calling or booking
- users had difficulty finding the most important information
- the content for private and corporate clients was not clearly distinguished
This led to a situation where the website existed, but did not actively support the business.
What approach did we take
We took a pragmatic approach, focusing on actual user behavior:
- mobile-first structure, tailored for use on the go
- clear and concise navigation oriented towards quick action
- prominent buttons for calling and booking
- logical arrangement of services according to client needs
- SEO structure tailored for local search and real requests
The goal was for the website to help, not distract.
What does the solution look like in practice
For the user, this means:
- it becomes clear within the first seconds what the company offers
- from a mobile phone, you can immediately call or book a taxi
- corporate clients quickly find the information they need
- there are no unnecessary steps or confusing elements
The website works as a tool, not just as a business card.
Project results
After implementing the new website, we achieved:
- clearer user journey
- better usability on mobile devices
- increased number of online bookings and calls
- better visibility in search engines for local searches
The results show that even for services with a short decision-making cycle,
a well-structured website has a direct impact on the business.
What types of businesses is this solution suitable for
This approach is especially effective for:
- taxi companies
- transport and logistics services
- businesses where the phone is the main contact channel
- services where the client is looking for a quick solution.
Considering a similar solution for your business? See how we would approach your specific case.
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