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SEO clustering basics: improve your website ranking

How to use advanced techniques for better SEO

SEO clustering is an approach where website content is organized around specific topics.

SEO clustering basics for SEO benefit

Achieving a top position in Google search results (SERPs) is a desired goal for website owners and marketers. To stand out in the vast online space, it is important to understand and implement advanced SEO (Search Engine Optimization) strategies. One such strategy that has gained popularity is SEO clustering.

In this article, we will introduce you to the details of SEO clustering, present practical steps for its implementation, provide examples of clustered content and present you with the value of free software tools to facilitate your SEO efforts.




What is SEO Clustering?

SEO clustering, also referred to as content clustering or topic clustering, is a strategic approach to SEO in which website content is organized and structured around specific topics.

Unlike traditional SEO, which focuses on the optimization of individual keywords, clustering emphasizes the creation of clusters of broad, user intent-focused content that covers a topic in detail.

Achieve Excellent SERP Results through SEO Clustering

SEO clustering boosts your website's authority and relevance in the eyes of search engines, which ultimately leads to improved positions in Google's SERPs.

Here's how the process works:

    • Rich and complete content: by creating pilar content that covers the main topic, you create a website that becomes like an authority on that topic.
    • Internal links: by linking clustered content to pilar content and vice versa using relevant link text, you create a clear content structure that search engines value.
    • Keyword optimization: Thorough keyword research and optimization of both pilar and cluster content ensures good performance.

The advantages of keyword clustering

Keyword clustering offers several advantages in advanced SEO:

  1. Ranking for multiple keywords. Most content pieces typically rank for multiple keywords, expanding the reach of your website.
  2. Optimizing content ideas and research. This approach allows you to identify content gaps and areas where you can create new, valuable content.
  3. Prevent keyword cannibalization: Keyword cannibalization occurs when multiple pages on your website compete for the same keyword, confusing search engines.Clustering helps avoid this problem by grouping related keywords based on relevancy and search intent and redirecting them to a single page instead of creating separate pages for each keyword.
  4. Improve topical authority. This coherent structural approach establishes your website as an authoritative source on relevant topics. This authority attracts Google's attention and can lead to higher ratings and greater visibility in search results.
  5. Improving internal links. Pages within the cluster can link to the main page, improving user navigation and highlighting the relevance of the content, thus improving your website's SEO performance.

How to do SEO clustering

  • Step 1: Select pilar content (main)

    • Identify a core topic or pilar content that matches your website's niche and audience. This content should serve as the central theme for your clustering strategy.

  • Step 2: Topics and keyword research

    • Conduct keyword research to identify topics and long-tail keywords related to your pitch material. Use free tools like Google Keyword Planner for keyword analysis.

  • Step 3: Create cluster content

    • Develop quality and informative content for each topic. These articles should describe the topic in detail. Optimize each clustered piece for its keywords, keeping a natural writing style.

  • Step 4: Internal Links

    • Implement a structured internal relations strategy. Ensure that any clustered material leads to pilar content.

  • Step 5: On-Page Search Engine Optimization (On-Page SEO)

    • Optimize meta titles, meta descriptions, image titles and alternative text for both pilar and cluster content. Make sure your content structure has the correct headings

  • Step 6: User Experience

    • Create engaging and readable content with visual elements and formatting for an enhanced user experience. Make sure your website is programmed for mobile display and loads quickly.

Examples of clustered content

  • Pillar Topic: "Digital Marketing"

    • Cluster 1: "Search Engine Optimization (SEO)"

      • Cluster Content 1: "On-Page Optimization Techniques"

      • Cluster Content 2: "SEO Strategies"

      • Cluster Content 3: "Best Practices for Local Search Engine Optimization"

    • Cluster 2: "Social Media Marketing"

      • Cluster Content 1: "Creating Engaging Content on Facebook"

      • Cluster Content 2: "Advertising on Twitter for Business"

      • Cluster Content 3: "A Guide to Influencer Marketing on Instagram"

  • Pillar Topic: "Healthy Eating"

    • Cluster 1: "Low Carbohydrate Diets"

      • Cluster Content 1: "Benefits of Low-Carb Diets"

      • Cluster Content 2: "Low-Carb Meal Planning Tips"

      • Cluster Content 3: "Low-Carb Recipes for Beginners"

    • Cluster 2: "Nutrition for Vegetarians"

      • Cluster content 1: "Complete proteins in the vegetarian diet"

    • Cluster content 2: "High iron foods for vegetarians"

    • Cluster content 3: "Balancing nutrients in vegetarian nutrition"


Using free SEO clustering tools

  • Google Analytics: get information about website traffic and user behaviour.

  • Google Search Console: monitor and optimize your website's performance in Google search results.

  • Google Keyword Planner: identify keywords related to content optimization.

  • Yoast SEO (WordPress Plugin): optimize individual posts and pages for SEO.

  • Google Trends: discover trending topics and seasonal content ideas.

  • AnswerThePublic: Find keyword questions to generate content ideas.

  • Ubersuggest: access to keyword suggestions and competitive analysis.

  • Screaming Frog SEO Spider: Analyze on-page optimization issues and technical aspects.

  • Open Site Explorer (Moz): explore backlink analysis and domain authority.

  • Keyword Surfer (Chrome Extension): Get keyword data directly in Google search results.

  • GTmetrix and Pingdom: Check and improve the speed and performance of your website.

  • Canva: Create visually appealing graphics and images for content.

Conclusion: SEO clustering is a powerful strategy that can significantly improve your website's visibility and ranking in Google search results. By choosing pilar topics, conducting comprehensive keyword research, creating engaging clustered content, and using free software tools, you can establish your website as an authority in your niche and drive organic traffic to it. Working consistently and purposefully with these strategies will help you stay competitive in the ever-evolving world of SEO.