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Website redesign - is it time?

How to successfully redesign a company website

We look at the importance of redesigning a company's website. We discuss the reasons for updating, failures to meet goals, changes in marketing strategy, and inadequate site functionality. We emphasize the importance of responsive design and content improvement, user behavior research, search engine optimization, and social media integration.

Is it time to update the site? Are there clear signs that it has an outdated look or is no longer accomplishing the tasks and goals you have set? What do you need to do to successfully redesign your company's website?

What are your reasons for redesigning the current website?

Your website isn't getting the results you want - No matter how good your website looks, if you're not getting the results you expect, it's just a web presence. A company website should serve as a means to attract new customers and increase your customer base. If you're not happy with the results you're getting, it's time to rethink your website design and functionality.

Company goals have changed - If your company's marketing strategies have changed over time, it's important that your website reflects those changes. For example, if you're targeting a younger audience, you may need to update your content and site design to attract them.

Your website isn't functioning well - Website functionality is paramount. If your site is cluttered, contains non-functional elements or doesn't provide a good user experience, users may abandon it. Check carefully that all elements of the site are working smoothly and even consult your users for their opinions and recommendations.

Design does not reflect your brand identity - It is important that the design of your website reflects your corporate brand identity. If your site doesn't match your company's style lines and colors, it can make it difficult for customers to recognize you.

The site design is not responsive - More and more users are accessing the internet via mobile devices. If your website isn't responsive and adapts to different screens, you're likely to lose potential customers. Responsive design is essential for improving the user experience and increasing the likelihood that users will stick with your site.

Want to improve your online presence - Unique and useful content on your website is a key factor for audience retention and SEO. If you're planning a redesign, you need to make sure the content is easy to read and fits with your marketing strategy.

Competitors have redesigned their sites - Everyone needs to evolve to stay competitive. If you notice that your competitors are redesigning their sites and achieving success, it may encourage you to rethink and improve your website.

Here are a few important steps and actions to follow for success. If you need, contact us and we will do a consultation for you.

Explore user behaviour and preferences:

Researching user behavior and preferences is a key step to a successful website redesign. Use tools like Google Analytics to get a detailed understanding of your audience's behaviour. Analyze your website traffic, find out which pages are most visited, what attracts more attention, and how long your users stay on the page.

This information will help you identify your site's strengths and weaknesses and identify areas that require improvement. Focus on what appeals to your audience and make it even more accessible and interesting. The reasons for low engagement on certain pages can also give you important insights into how to improve them.

Don't ignore user feedback. Polls, comments and ratings can be a valuable source of information about what your audience's actual reaction to your site is. Be open to constructive criticism and willing to make adjustments that increase visitor pleasure and satisfaction.

Based on these analyses and feedback, target your redesign to meet the needs and preferences of your audience. Put your users at the center of attention and create an experience that meets their expectations. Take the time and effort to ensure your audience has an easy and enjoyable experience when using your website.

Ultimately, a successful website redesign should be based on an understanding of user behavior and preferences, which will ensure audience attraction and retention and boost your online presence.

Update the design and interface of the site:

A redesign is an opportunity to present your company in a new light and make it more appealing to consumers. But how do you achieve this?

Use fresh and modern colours that reflect style trends. For example, if you're a design firm, you can use bold and creative colors, while more subtle and professional tones are recommended for a corporate website.

Choose comfortable fonts that are easy to read and fit your company's brand. Stylish and unique fonts can create a sense of individuality and uniqueness.

Visual elements are also essential. Incorporate exciting and relevant graphics to grab visitors' attention. You can use icons, illustrations and videos to represent your brand in the best way.

Don't forget about the site interface. Make it easy for users to navigate through an intuitive and easy-to-use interface. Organize information into clear and logical categories while highlighting important elements.

For example: if you're a retail company, you can update your design using fresh, cheerful colours and photos of happy customers using your products. Emphasize the convenience and functionality of your products with a clean and attractive interface.

By combining modern trends with your company's branding, you can make redesigning your company websiteto be a profitable move.

Check that your site displays well on mobile devices: 

It's important to know that more and more people are using their smartphones and tablets to search for information on the internet. If your website is not optimised for mobile devices, you risk losing potential customers.

With responsive design, your site will automatically adapt to different mobile device screen sizes, providing a user-friendly and easy-to-use experience for users. This will keep them on the site and improve opportunities to drive conversions and increase sales.

Check that your site is mobile-friendly by testing it on a variety of mobile devices, including phones with different screen sizes and tablets. Pay attention to the visual style and functionality of the site and make sure everything displays correctly and is easily accessible.

Mobile design not only improves convenience for users, but also increases the likelihood of better search engine rankings, as Google and other search engines give preference to sites that display well on mobile devices.

Remember, responsive design is the key to a successful redesign of your website that will attract and retain more users and provide a high-quality experience on every screen.

Checking that the website content is up to date and creating new texts:

In today's digital world, content is a key factor in attracting visitors and retaining them. That's why it's important to optimise your website content to make it useful and interesting for your audience.

Start with clear and explanatory headlines that present the core of the content and grab the attention of visitors. Headlines should be informative and convey the gist of the text that follows. This helps users navigate the site easily and find what they are looking for.

Additionally, use quality images to support your content. Visuals are a powerful tool for grabbing attention and remembering information. Include photos, illustrations or graphics that relate to the text and convey your brand identity.

Create exciting texts to spark visitors' interest. Avoid dry presentation of information and instead, try to communicate with your readers in an engaging and emotion-filled way. Stories, examples and practical tips are a great way to engage your audience.

Next, review the existing articles on your website and update them as needed. Check that the information is current and update it if necessary. Be careful of the dates articles are published - if the information is out of date, it's a good idea to update it or replace it with new and current content.

Don't be afraid to create new texts that reflect the current topics and needs of your audience. Research your users' interests and problems and create content that addresses them and offers solutions. New articles and blog posts will refresh your website and show your visitors that you are active and knowledgeable in your field.

Combine all of these content optimization strategies and you will create an attractive and informative website that will not only attract new visitors, but also retain existing ones.

Do search engine optimization (SEO): 

To increase your website's visibility and get it found by users in search engines when redesigning, search engine optimization is essential. Include keywords that are relevant to your niche in the titles, meta descriptions and URLs of your website pages.

Using keywords in page titles is important as these are some of the most important elements that search engines analyze. Users often search for information by typing keywords into a search engine, and if your titles contain these words, you are more likely to show up in the results.

Meta descriptions are short descriptions that appear under the titles of sites in search engine results. They play an important role in grabbing users' attention and persuading them to click through to your site. Include keywords in meta descriptions, making them intriguing and relevant to the content on the page.

Also, optimize page URLs with keywords that reflect the content on the page. This helps both search engines understand the content on the page and helps users understand what to expect when they click on your link.

Be sure to also create high-quality content that is keyword rich and relevant to the needs of your target audience. When your content is interesting, useful, and relevant, search engines consider it positively and rank it higher in search results.

Combine these SEO strategies with the other elements of your website redesign and you'll improve its visibility and accessibility to users and search engines.

Test and optimize the new design:

Testing and optimizing the new design is essential to the success of the website redesign. Use A/B testing to compare different versions of site elements and determine what works better for your audience.

In A/B testing, you change just one element of the website, such as title, colors, buttons, or content, and then compare the results. This allows you to determine which option generates more interest and engagement from users. Use the tests to assess which design changes produce the best results and what attracts more users.

Combine testing and optimization with the other redesign strategies that have been mentioned, and you will achieve a sophisticated website that provides users with a perfect experience and meets your marketing goals.

Use social networks: integrate social networks into your redesign. Add social sharing buttons and enable users to follow and interact with you across different social platforms.

A company's website is the main source of information about the company and creates a first impression.

Don't forget website maintenance and updates: website redesign is not a one-time process. Keep your site current by adding new content, updating information, and responding to the changing needs of your audience.


Remember, redesigning your company website is one way to improve your online presence and attract new customers. Follow the tips above and be prepared to adapt your design to the evolving trends and needs of your target audience.


Think: Is it time to update your website? Call us, we can help you with creating an exciting and effective website: +359 2 8505364