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Online Advertising

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Social media marketing is not the only part of online advertising

There are many other methods of web business promotion, including: media planning and media buying, email marketing, search engine optimization (SEO), design of individual and easily recognizable corporate banners and logos, online advertising in web portals.

NIT - New Internet Technologies Ltd. offers all these services and during the stage of their realization constantly keeps contact with its clients, and monitors the achieved results and the reasonable distribution of the estimated budget.

Media Planning and Media Buying

Media planning is a term, denoting the process of planning and establishing, which media will be used in the implementation of the advertising objectives of a company / organization / institution. This is done to maximize the good distribution of the estimated budget. Media planning is a process, which takes into account different market and marketing factors. The plan must provide information on where, when and how often an ad has to be promoted.

Media buying, on the other hand, is the process of buying the selected media. It could be television, radio, press, internet, etc.

Email Marketing

Email marketing is a form of direct marketing, which represents sending of a commercial message by e-mail to pre-defined users. Most often, companies and organizations use this method to inform their clients for their new services/products, current promotions, etc. Thus, they manage to build closer relationships with them. Email campaigns can be conducted with varying frequency: every day, every week or once a month.

NIT - New Internet Technologies Ltd. provides the so-called “Mass email” service. For more information about it, you can contact us, using the details, listed at the end of the current article.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is a complex and comprehensive process that aims to improve the visibility of a website in one or more search engines, by making use of free or paid tools and solutions.

But what determines the performance of a website in the results of a specific search engine, such as Google, for example? This question cannot be answered neither short, nor simple. In general, we can say that it depends on what a search engine considers most relevant and interesting to the target user group. A website can meet all these requirements, only by using multiple marketing and advertising techniques, including: identifying and optimizing keywords, writing relevant and readable web content, advertising on social networks, quality website design and many more.

As you can see, search engine optimization (SEO) is a difficult task, but a task without whose decision your business can not prosper. Therefore, it is important to be entrusted in the hands of people with the necessary professional experience.

Banners and Logos Design

Banners are embedded in web pages graphic images, designed to promote the activities of a company, organization, institution, and corporation. They are made in certain sizes and serve as a link (hyperlink) to another website. Most often, banners are used to attract new customers or building a business image. Banners can be realized in different formats - GPEG, GIF, Flash or Java. The last two formats allow the banner to be animated.

Logos, on the other hand, can be defined as the brand/personality emblem. They may contain both characters and icons, as well as an integrated text.

In order the logo design to be efficient and effective, in the process of its creation must be involved professionals from different fields - marketing specialists and graphic designers.

It is obligatory to form a clear idea of how the logo should look – according to the brand vision and values, and of course, you must take into account the clients’ and the target group perceptions.

The development of each logo passes through some specific stages: idea clarification, initial design, final design, colors and formats setting.

Online Advertising in Web Portals

Web portals are websites, designed with informational purposes. They can be different types: personal, corporate, news, theme, etc. The web portals information is structured in a certain way, turning them into ad platforms to other external websites.

NIT - New Internet Technologies Ltd. provides ad inventory in 3 web portals. The portals we are working with are tourist: http://banskobg.com/index.php?lang=en , http://www.velingradbg.com/index.php?lang=en and health: http://www.bgdent.eu/en?Itemid=1 .

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