In short, the user experience is the interaction of Internet users with a website, regardless of what the purpose of their visit was - to find specific information, to buy something, etc. Often the user experience is measured by the ability of a user to achieve their goal efficiently and easily, without errors and obstacles.
Web designers and programmers need to use techniques that focus on the user experience and influence the visual and technical part of the website.
Before you start your project, you need to research the users who will use your website - who they are, why they are your users, how they interact with the product, etc. You need to know which methods work and which do not - for this purpose, you can ask users what they would like to see changed. This will help you get an idea of their behavior.
What are the elements of a successful UX design?
In order to have a positive effect, your UX design must have several mandatory elements. You can find their brief presentation in the following lines.
The usability of a website is directly related to its navigation and content. Generally speaking, navigation should be sufficiently clear and logical and lead to relevant content. For this purpose, you can use appropriate "call-action", descriptive titles and submenus. The elements listed so far should be in moderation - neither too little nor too much.
If you do not find the golden mean, the user experience may not be good and may even lead to a refusal of the services and products you offer.
The content, in addition to being informative and well organized, should be easily accessible to all users of the website. He himself, necessarily, must meet several characteristics:
- There should be no pages on the website that do not work.
- The individual pages of the website need to load quickly.
- The website should be able to be well visualized on all commonly used browsers and devices (desktop and mobile).
Your website should be easy for users to find. To achieve this, you need to use all the techniques of digital marketing - social networking, email marketing, content optimization (SEO optimization), etc. You should not be left with the impression that once you are successful with a part of your website, it will last forever. Search engines often change their algorithms, which requires constant updating of the content.
Too often, companies do not pay enough attention to the quality of the content they publish on their website. But to ensure the best possible user experience, you need to pay special attention to it. Remember that content must be unique, informative and different. This way, users will be satisfied with their stay on the website and will continue to return to it.
Another essential element of a user experience for a website is its attractiveness. It is directly related to the visual elements (photos, videos, typography, colors, color schemes, the arrangement of the elements) and the way they present the product.
Websites need to show and prove to users that they are reliable. This can be achieved by providing them with relevant and credible content presented in the right tone.