The relatively low cost and speed of delivery of messages make email campaigns an important part of modern marketing strategies. As the popularity of this way of advertising increases, so does the growing risk of your messages being blocked.
Infogroup, a business and marketing solutions company, offers 10 tips that can help small businesses create and manage successful email marketing campaigns.
To get the best results from an email campaign, it's important to clearly divide your target audience by different criteria (age, gender, interests). This will help you determine the best messages you can use to reach your customers.
Be clear and logical
When sending emails to current and potential customers, use clear and logical sentences. Offers should be short and easy to understand.
Provoke a reaction
Emails should aim to trigger a clearly defined action. Customers need to understand that it's a good idea to respond to your email now, not to procrastinate. Setting an end date for the offer may provoke an immediate reaction.
More and more people are checking their mail from mobile devices. For this reason, it is extremely important that your emails look good when opened on a mobile device. Don't underestimate the design!
The subject of the email should prompt the recipient to open it.
* Tip: To reduce the risk of your email being blocked from the recipient's inbox, use personal communication.
Limit the length of the title to 50 characters. Longer titles can be cut from the recipient's inbox.
Landing page (The webpage customers will reach after clicking on your ad)
Before sending your emails, make sure your landing page reflects the offer correctly, highlighting the highlights of it. The landing page should look the same and be written in the same style as the offer.
To get the most out of your campaign, it's important to use mechanisms to track clicks, responses, and sales resulting from emails sent.
Other contact channels
In addition to the landing page, it's a good idea to indicate alternative ways for customers to contact you, such as a phone number.
Sending the same message many times will increase the popularity of your brand and lead to better results. However, remember to change the subject and some of its content each time you resubmit a message.