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The search engine Google published the full text of the document containing their search quality raters guidelines
Evaluators form their opinions based on the guidelines, given by Google. These are the so-called Search Quality Raters guidelines.
So far they were available only to professionals, but a few days ago Google published the full text of the document. Google motivated their decision with the enormous number of mobile searches and the imposed algorithm changes.
Google’s Mimi Underwood explains: ‘(…) ratings from evaluators do not determine individual site rankings (…)’. She adds that the guidelines, used by the evaluators ‘(…) reflect what Google thinks search users want (…)’.
Underwood also hinted that Google will update the document permanently, as users’ demands and behavior are changing over time.
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What are Google Search Quality Raters guidelines?
Google Search Quality Raters guidelines are the instructions evaluators use to form opinions about search results. They describe what Google thinks search users want and help assess the quality of search results and algorithms.
Who uses the Search Quality Raters guidelines?
The guidelines are used by people who evaluate Google search results. These evaluators review results and apply the criteria given by Google to assess quality.
Did Google publish the full text of the guidelines?
Yes. Google published the full text of the document containing the Search Quality Raters guidelines. The document had previously been available only to professionals.
Why did Google publish the guidelines?
Google said the decision was motivated by the huge number of mobile searches and the algorithm changes it has made. The publication makes the document available more widely.
Do evaluator ratings determine individual site rankings?
No. According to Google’s Mimi Underwood, ratings from evaluators do not determine individual site rankings. The ratings are used to reflect broader ideas about what search users want.
Will the guidelines be updated in the future?
Yes. Mimi Underwood indicated that Google will update the document permanently. This is because users’ demands and behavior change over time.