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Is it time to change your logo?

3 tips for new design of your logo

To make a strong first impression on customers, the business needs an influential logo

Is it time to change your logo?

A new study by Endurance International Group , a cloud-based solution platform, found that 15% of companies with 5 or fewer employees do not even have a logo, and about 65% use logos they create themselves without professional help.

"The standout logo and impressive online presence are important elements in building a brand, even at an earlier stage of business development," said Michael Kesselman , executive vice president of Endurance , in a statement .

The survey reveals that more than a quarter of small business companies plan to change their logos in the next few months. Kesselman adds that when thinking about a logo, it's best to keep the design simple.

"Small business owners need to choose a logo design that inspires confidence and strength, but at the same time they need to be open to small changes or adjustments," says Kesselman . A company may need to refresh its logo due to the modernization of the market and its own development (increase in scale, search for new customers, etc.). "Just don't remove what makes your brand recognizable - signature, color, graphic, etc.," Kesselman advises .

Endurance offers some tips for small businesses looking to renew their logos:

Ask your audience

Social media makes it easier to communicate with customers. You can involve them in the process by asking them for ideas, or even allowing them to evaluate potential designs.

Stick to simplicity

A complete change of the logo can alienate customers. Focus on just one or two items and make slight adjustments.

Report the change

To avoid confusion, the change should be noted wherever the logo can be seen by customers (in advertisements and advertising materials, on the site, etc.). Company employees must also be notified.

* The survey involved 491 small business companies with less than 5 employees.

Source: businessnewsdaily.com/. 

Често задавани въпроси

Why might a small business need to redesign its logo?
A company may need to refresh its logo because the market has changed or the business has grown, such as expanding in scale or looking for new customers. The goal is to keep the brand current while still remaining recognizable.
What makes a good logo design for a small business?
A good logo should be simple and inspire confidence and strength. It should also be easy to recognize and work well as part of a strong online presence.
Should a new logo completely replace the old one?
No. A complete change can alienate customers. It is better to make small adjustments and keep the elements that make the brand recognizable, such as the signature, color, or graphic.
How can customers be involved in the logo redesign process?
Businesses can ask their audience for ideas through social media or let them evaluate possible designs. This helps make the process more interactive and can provide useful feedback before finalizing a new logo.
What should businesses do when they change their logo?
They should clearly announce the change wherever customers see the logo, including advertisements, marketing materials, and the website. Company employees should also be informed to avoid confusion.
How common is it for small businesses to use or update their own logos?
The survey found that 15% of companies with five or fewer employees do not have a logo, and about 65% use logos they created themselves without professional help. More than a quarter of small businesses also plan to change their logos in the next few months.