What can we expect from Google in the next 12 months?

As we all know Google changes its search algorithms several hundred times per year

This makes SEO optimization an extremely fast-growing and dynamic sector. It is difficult to predict with precision what will happen over the next 12 months, but it is worth to pay attention to several trends.

Penguins and Pandas

Before Penguin and Panda, algorithms appeared occasionally. However, lately, it seems that we started going into a period in which they are more integrated with the main algorithm.

Mobile search

Perhaps, it is unnecessary to say that mobile search will continue to increase its popularity in 2015. Therefore, we should expect that factors such as site speed, user experience, etc. will be of leading importance to search engines like Google.

Video

Internet users like watching videos. This, of course, did not go unnoticed by Google. So it is very likely, search results to start showing more and more videos.

Bulletins

In 2015 newsletter could redeem its place as one of the leading tools in the arsenal of SEO experts.
They are not as risky as social media marketing, for example. Furthermore, they are not subject to the constant algorithm changes.
Bulletins are controlled marketing form and they give very good results in time of turmoil. Therefore, we expect that the interest in them will be renewed during the next year.

Google

Of course, Google will not yield its leading position among search engines. Even after the transition of Firefox to Yahoo and the reduced Google market share.

Resource: socialmediaweek.org.

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What should we expect from Google over the next 12 months?

Google is likely to keep changing its search algorithms frequently, so SEO will remain a fast-moving and dynamic field. While it is hard to predict the next 12 months with precision, several clear trends are worth watching. Google will also continue to hold a leading position among search engines.

Which SEO trends are expected to matter most in the coming year?

The main trends highlighted are mobile search, video, and newsletters or bulletins. Mobile search is expected to keep growing, video results may appear more often, and newsletters may regain importance as a stable marketing tool. These areas are likely to play a bigger role in SEO performance.

Why is mobile search becoming more important for SEO?

Mobile search is expected to continue increasing in popularity, making it a key focus for Google. As a result, site speed and user experience are likely to become even more important ranking factors. Websites that perform well on mobile should be better positioned in search results.

Will video play a bigger role in Google search results?

Yes, video is likely to become more visible in search results. Internet users enjoy watching videos, and Google has taken that into account. This means websites that use video well may benefit from greater search visibility in the next year.

Could newsletters become more useful for SEO and marketing?

Newsletters, or bulletins, may regain importance as a marketing tool. They are described as less risky than social media marketing and are not affected by constant algorithm changes. Because they are a controlled form of marketing, they can deliver good results during periods of uncertainty.

Will Google remain the leading search engine?

Yes, Google is expected to keep its leading position among search engines. Even with changes such as Firefox moving to Yahoo and a reduced Google market share, Google is still projected to stay ahead. Its influence on SEO will therefore remain very strong.

SEO optimization in 2015